DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Measured's MCP Server: What It Actually Means for Your Forecast
Measured just shipped an MCP server that lets you ask ChatGPT where your next marketing dollar should go, grounded in 30,000 incrementality tests. The real question isn't whether this changes the math, but whether your organization is ready to act on answers that arrive faster than your governance processes can absorb them.
Measure AI visibility with prompts, not rankings
A practical framework to track AI visibility with prompt sets, answer inclusion rate, and citations—then tie those signals to assisted conversions and pipeline.
The Learning Phase Is Eating Your B2B Budget. Here's the Math to Fix It.
Meta's learning phase burns through 20% more cost per acquisition than stabilized campaigns, but most B2B teams treat it as a black box. Here's the math to engineer your way through it faster instead of bleeding budget while waiting.
Reddit Ads Meets ChatGPT: The CFO-Safe Case for Subreddit Targeting
Eighty-eight percent of Reddit users made a purchase based on platform information last year, but most B2B teams can't extract actionable insights fast enough to justify the spend. New ChatGPT integrations change that equation by turning subreddit-level data into natural language queries that deliver optimization insights in seconds, not spreadsheet archaeology sessions.
From Content Factory to Media Operation: A Maturity Model for 2026
Most B2B marketing teams are stuck running content factories, producing 47 assets per month while nobody can trace which ones actually move pipeline. The dirty secret? We've gotten really good at making stuff and terrible at asking whether we should.
Quora Ads Meets ChatGPT: A CFO-Safe Case for Intent-Based Spend
Quora Ads deliver 4x higher conversion rates than other platforms, but measurement friction keeps them in budget limbo. The new Supermetrics ChatGPT integration changes that by making Quora data queryable in natural language alongside Google and LinkedIn metrics.
Measure AI citations, not rankings: the 2026 AIO playbook
A 2026 AIO playbook for B2B marketers: measure AI citations and CTR deltas, then rewrite priority pages for extraction, trust, and click-worthy depth.
AI search is stealing clicks—so why is pipeline up?
A practical 2026 playbook to measure the SEO–GEO gap by tracking AI citations and visibility alongside organic clicks when AI Overviews reduce CTR.
Google Ads data retention: the 37-month cliff B2B teams can’t ignore
Google Ads will retain day/week data for 37 months starting June 1, 2026; here’s how B2B teams should archive and redesign reporting.