DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
73% of Marketers Use GenAI. Only 6% Get Real Value. The Missing Layer Is Multiplayer.
Emily Kramer's Multiplayer Claude framework shows why shared AI infrastructure, not individual prompting skill, closes the gap between 73% adoption and 6% high performance in B2B marketing.
Topical Gravity: Why Your Search Strategy Needs to Think Bigger Than Keywords
I spent 2024 obsessing over individual keyword rankings like fantasy football scores, completely missing the forest for the trees. The trees, it turns out, were on fire. Here's the framework that finally matches how search actually works in 2026.
Google’s new import check catches bad campaign data before your dashboard does
Google’s Campaign Data Import Validation Report helps catch missing cost, click, and impression fields before they distort cross-channel reporting.
How B2B teams should test ChatGPT ads in 2026
A practical 2026 guide to testing ChatGPT ads for B2B SaaS with context-based targeting, small experiments, and pipeline-focused measurement.
How to measure AI search when clicks stop telling the story
A practical 5-layer framework for measuring AI search performance beyond clicks, from presence and citations to referrals, pipeline, and revenue.
Technical SEO tests fail when the control is weak
Build stronger technical SEO experiments with clear hypotheses, control groups, and metrics that tie search changes to real business impact.
ChatGPT Ads just got easier to measure. It’s still hard to trust.
ChatGPT Ads added oCPC, AAM, and product carousels, but B2B teams still need stronger first-party measurement before scaling spend.
ChatGPT ads for B2B SaaS: a 5-step test plan for 2026
A practical 2026 guide to testing ChatGPT ads for B2B SaaS, with campaign structure, measurement guardrails, and pipeline-first evaluation.
92% of B2B Homepages Say "AI" — and Nobody Can Tell Them Apart
Emily Kramer's analysis of 100 B2B startup homepages reveals 92% say AI, 0% of sales-led sites show pricing, and only 2 have FAQ schema for LLMs.