DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
How to Build Your Marketing Strategy in Claude (Without Creating Another Doc Nobody Uses)
A practical 2026 playbook for building a living marketing strategy in Claude using a /marketing-strategy skill, version control, and measurable guardrails.
Influence Happens Everywhere. Your Attribution Model Doesn’t.
New 2026 web traffic research shows influence is fragmented but search and social gatekeep discovery; use an Influence→Search holdout to measure lift.
AI and SEO in 2026: The KPI Shift From Rankings to Citation Share (Plus an Operator Interview)
In 2026, AI Overviews are reshaping SEO from clicks to citations; learn one practical GEO/AEO tactic and a measurement plan built for pipeline.
ChatGPT Product Recommendations in 2026: The One Move That Gets You Included
A practical 2026 playbook to get included in ChatGPT product recommendations by publishing a canonical, verifiable product fact sheet.
We Need To Have a Conversation About Garbage AI Content (Because It’s Already Taxing Your Pipeline)
Garbage AI content quietly damages SEO, trust, and pipeline; this post shows a practical Hybrid Content Gate with metrics, guardrails, and trade-offs.
Search Happens Everywhere: What 41 Websites Reveal About Where Your Buyers Are Actually Looking
A 41-website dataset and recent search stats show buyers researching across Google, social, AI tools, and maps—requiring intent-first demand gen in 2026.
It’s Time to Hire Your First Marketing Agent (But Not the Way Most Teams Do)
A practical 2026 framework for hiring your first marketing AI agent: what to automate first, what to fix in ops, and what to keep human-owned.
Management Is the Real AI Superpower in 2026
In 2026, AI advantage comes less from tools and more from management: governance, workflow redesign, and accountability for agentic systems at scale.
Build a LinkedIn Flywheel (and Stop Funding Random Acts of Marketing)
A practical blueprint for turning LinkedIn posting, paid amplification, and signal-based follow-up into a compounding B2B demand gen flywheel.