DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Fix Your KPI Blind Spots: How To Tie AI Search To Performance
Your dashboard says organic traffic is down 18%, but you're looking at the wrong scoreboard. With 65% of searches ending without clicks and AI citations driving brand recall, it's time to measure what actually matters in the age of zero-click search.
Review sites became AEO infrastructure in 2026
In 2026, B2B review sites became AEO infrastructure; here’s a practical experiment to test review proof for measurable conversion lift.
Diagnose a lead drop in under an hour: an AI prompt sequence
A practical AI prompt sequence to diagnose sudden B2B lead drops by isolating tracking, seasonality, volume, and conversion issues in under an hour.
LinkedIn targeting isn’t broken. Your filters are.
LinkedIn targeting fails when stacked filters kill delivery; fix it by rebuilding for reach, verifying lead quality, and proving lift with a holdout test.
Your Summer Reading List Won't Save You (But These 5 Books Might Help)
Google's biggest search redesign in 25 years is already hitting your traffic dashboards, and most marketing leaders are treating it like a technical problem their team "handles." Here's why understanding the corporate chaos behind these changes matters more than any tactical SEO adjustment.
AI in Performance Marketing: From Data to Optimization
Most marketing teams are drowning in data but starving for decisions. AI promises to fix this, but separating the math from the marketing requires understanding where optimization actually works versus where it's just vendor theater.
Best Marketo Alternatives in 2026: 5 Marketing Automation Platforms We Tested Against It
Watched a CMO spend 45 minutes explaining why Marketo costs six figures while leads still take an hour to route to sales. Here's what we learned testing five alternatives that have engineered away the friction.
Your Next AI Visitor Will Know Who Sent It
Forty-four percent of buyers now start their purchase journey in AI tools, but most marketing teams can't see this traffic in their attribution models. The infrastructure to identify AI-originated visitors is finally catching up, and the implications for pipeline forecasting are massive.
Connect Pinterest Ads to Snowflake: The CFO-Safe Case for Visual Discovery Data
Pinterest's $0.83 CPC makes it the cheapest intent platform in 2026, but most teams can't prove ROI because the data sits isolated from their attribution models. Here's how to connect Pinterest Ads to Snowflake and finally answer what the channel actually contributes to revenue.