BrandWorks
Brands that matter are built, not broadcast.
The CFO case for brand marketing: measure lift, not vibes
A CFO-ready brand marketing playbook: run a holdout test, measure incremental lift, and tie brand to CAC efficiency, win rate, and sales efficiency.
What B2B Marketers Can Learn from Amanda Beil's Cross-Functional SEO Approach
The marketers who actually move pipeline refuse to stay in their lane – they understand how their work connects to revenue. Amanda Beil's cross-functional SEO approach shows why the future belongs to operators who can bridge technical depth with commercial fluency.
Nicole Franco and the New Rules of Digital PR: Why AI-Driven Visibility Is the CMO's Next Obsession
Nicole Franco is rewriting the rules of digital PR by blending AI workflows with earned media strategy – and it's becoming essential for B2B marketing executives. Her approach to treating PR, SEO, and AI search as interconnected systems offers a preview of where marketing is heading in 2026.
Google Discover: The Traffic Channel You're Probably Ignoring (And Shouldn't Be)
Google Discover now accounts for 67.5% of publisher traffic, yet most B2B marketers are still treating it like an afterthought. Here's why that's a massive mistake and what actually works in the algorithmic revolution reshaping content discovery.
For Inclusive Content, Think 'We,' Not 'He' and 'She'
If your content is still defaulting to "he" and "she" like it's 1995, you're not just behind the times – you're actively telling a chunk of your audience that they don't exist. This isn't about being "woke" – it's about basic marketing math that could be costing you 80% of your audience.
Finding Your B2B SEO Agency: A CMO's Guide to Cutting Through the Noise
Hiring a B2B SEO agency in 2026 is like dating in your forties—you know the red flags and you're done wasting time on partners who promise hockey-stick traffic but can't connect SEO to actual pipeline. Here's how to find an agency that speaks your language: revenue, CAC efficiency, and deals closed.
The B2B Content Marketing Strategy Checklist Your CFO Will Actually Approve
Most content marketing checklists are wish lists disconnected from revenue reality. Here's a checklist built for operators who live by the forecast—no buzzwords, just the math and guardrails that turn content into a revenue-predictable engine your CFO will actually approve.
How B2B Brands Grow: The One Move Most Teams Skip—Measuring Incremental Demand
A practical 2026 playbook for B2B brand growth: run a holdout test to measure incremental lift in qualified pipeline and scale what’s real.
Brand optimization in 2026: what it is—and why AI visibility now depends on it
Brand optimization in 2026 means making your brand extractable and trusted by AI summaries; this guide shows one audit to baseline and improve visibility.