DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
The Blog Post Your CFO Will Actually Read
Your blog generates 15,000 sessions a month, but when your CFO asks how many turned into revenue, nobody has a good answer. Here's how to stop treating content as a creative outlet and start treating it as a revenue instrument your finance team can actually trust.
Pardot Alternatives: What B2B Marketers Are Actually Choosing in 2026
Salesforce renamed Pardot to 'Marketing Cloud Account Engagement' back in 2022, and that rebrand was the first sign something bigger was happening. If you're asking whether it's time to leave, here's what's actually changed in the market and why the alternatives look fundamentally different than they did even two years ago.
The Missing Step in Vibe Coding: Verify What Actually Shipped
Vibe coding is having its moment, and like every marketing technology wave I've ridden over the past two decades, the hype is running about eighteen months ahead of the operational reality. If 62% of AI-generated code ships with vulnerabilities, you're not accelerating innovation, you're accelerating technical debt with a side of compliance risk.
Is Your Martech Stack Costing More Time Than It Saves?
Forty-two percent of sales and marketing pros lose time to disconnected tools every single day, and your employees have become the integration layer you never budgeted for. Here's how to calculate what your martech stack actually costs to operate.
The Ghost in Your Content Machine: What to Do When AI Keeps Surfacing Your Worst Work
Remember that blog post where you declared QR codes were dead? AI remembers too, and it's happily serving it up to your prospects. Your content library isn't just an archive anymore; it's a training dataset for how AI understands your brand.
GA4's Custom Attribution Windows: The CFO Conversation You've Been Avoiding
Your CFO wants to know why Google Ads and GA4 show different conversion numbers. The January 2026 update finally lets you set attribution windows per conversion type, here's how to use it to build measurement your finance team will actually trust.
MCP Workflows Are Turning Claude into a GTM Command Center
Emily Kramer's MKT1 MCP Showcase demoed 21 GTM workflows in Claude. Here's which ones operators should deploy first and how to phase the rollout safely.
MCP Turns Your Existing Martech Stack into a Queryable Data Layer
MCP lets AI assistants query your existing martech tools in plain language. Learn where the protocol works, its limits, and how to run your first useful query this week.
Why Claude Needs a Semantic Layer Before It Touches Your Pipeline
Claude plus MCP can access your data, but without a semantic layer it can't keep metrics consistent, governed, or trustworthy across teams.