DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Google's AI Search Opt-Out Is Here. The Math on Using It Isn't Simple.
Google's new AI search opt-out protects content from AI Overviews, but handing citations to competitors carries its own cost — here's how to model the trade-off.
Google Now Reports AI Search Impressions. Here's How To Read Them
Google finally shipped AI impression data in Search Console, but the report is missing clicks, queries, and everything else that matters for revenue attribution. Here's how to extract signal from the noise, and a two-week pilot plan to figure out if it's worth your time.
HubSpot MCP Gives Claude Your CRM. It Doesn't Give Claude Your Business.
HubSpot MCP lets Claude query your CRM, but it can't carry metric definitions, targets, or trend history. Here's what it does well and where Databox MCP fills the gap.
Search Console's new AI report shows impressions, not impact. Here's how to close the gap.
Google Search Console now reports AI Overview and AI Mode impressions. Here's what the data includes, what it lacks, and how to connect it to pipeline.
IAB's 4P's Give AI Visibility a Measurement Spine. Here's What Ops Teams Should Actually Build.
IAB's new 4P's framework for AI search visibility gives B2B SaaS teams a measurement hierarchy. Here's what ops teams should build to move beyond spot checks.
New Jersey's Data Broker Law Is Live. The Part That Matters Most Isn't the Registry.
New Jersey's A.5328 data broker law took effect June 30, 2026 with $50,000-per-record penalties for sensitive data violations — and registration isn't required until 2027.
Automated Marketing Briefs Work Under Three Conditions. Outside Them, You're Automating Noise.
Automated marketing briefs improve cross-channel decisions under three specific conditions. Outside them, you're scaling noise. Here's the diagnostic.
Find Your Fastest Path to Scalable Growth
Seventy-eight percent of companies that find product-market fit still fail to scale. That's not a product problem, that's a scaling problem. Here's the sequence that separates case studies from cautionary tales.
Only 14% of URLs rank in both AI and traditional search. Here's how to close the gap.
Only 14% of URLs rank in both AI and traditional search. Five strategies from Bodhium Labs to increase AI visibility without weakening your SEO foundation.