DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
The Hidden Cost of Demand Forecasting Errors: Why Getting It Wrong Hurts More Than You Think
That 15% forecast error you've been tolerating? It's silently bleeding your company dry through a cascade of hidden costs most executives never see. Let me show you exactly where the money goes, and why fixing this should be your top priority.
Three Lessons from Lemkin's 20VC Recap That Every B2B Growth Leader Should Pressure-Test
Lemkin's 20VC recap surfaces three urgent lessons for B2B growth leaders: AI agent access risks, the blame test in enterprise deals, and why serial price hikes are a countdown.
55% of CRM deployments miss their targets. Here's the process that avoids it.
Over 55% of CRM deployments miss objectives, and most failures trace to people and process, not software. Here's the step-by-step sequence that avoids it.
Why your CRM rollout is a RevOps problem, not an IT project
About 70% of CRM programs miss their goals, and most failures are people problems. A practical guide to adoption-first change management for demand gen leaders.
Claude's Shared Chats Landed in Google. The Fix Was Blocked by the Fix.
Anthropic's robots.txt blocked Google from reading the noindex on shared Claude chats, causing sensitive content to appear in search results. Here's what went wrong.
94% of B2B Buyers Use AI to Vet Vendors. Adobe Rebuilt Its Operating Model to Keep Up.
Forrester data shows 94% of B2B buyers use AI answer engines to vet vendors. Adobe rebuilt its operating model in response — here's what demand gen teams can learn.
Your Stack Has 6 Tools and Zero Cross-Tool Metrics. MCP Servers Won't Fix That Alone.
Single-platform MCP servers fetch data but can't compute cross-tool metrics like blended ROAS or marketing-sourced pipeline. Here's what actually works.
AEO Doesn't Fail on Content. It Fails on Workflow.
AEO failures in B2B SaaS rarely stem from bad content — they stem from missing cross-functional workflows, refresh cadences, and AI-native measurement.
Your Pricing Page Wasn't Built for the Buyer That Never Sleeps
AI agents abandon vendor pricing pages they can't parse, pulling inaccurate data from third parties instead. Here's why that's a growing revenue leak for B2B SaaS.