DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
AEO Doesn't Fail on Content. It Fails on Workflow.
AEO failures in B2B SaaS rarely stem from bad content — they stem from missing cross-functional workflows, refresh cadences, and AI-native measurement.
When Your Attribution Data Lies to You: What LaunchDarkly's Metadata Fix Reveals About B2B Marketing's Dirty Secret
Here's a confession that will resonate with every demand gen leader: you've probably made at least one budget decision this quarter based on garbage data. LaunchDarkly's case study reveals what happens when a sophisticated marketing team finally confronts the uncomfortable truth about UTM parameters, and the infrastructure fix that made attribution trustworthy again.
OpenAI's Business Agent Ads: The Post-Click Model Gets a Rewrite
OpenAI is testing ads that skip your landing page entirely and drop users into AI agent conversations instead. The attribution math breaks, the measurement layer doesn't exist yet, and nobody can prove it works, but the structural shift to post-click pipeline is worth understanding before you dismiss it.
Google Now Reports AI Search Impressions. Here's How To Read Them
Google finally shipped AI impression data in Search Console, but the report is missing clicks, queries, and everything else that matters for revenue attribution. Here's how to extract signal from the noise, and a two-week pilot plan to figure out if it's worth your time.
HubSpot MCP Gives Claude Your CRM. It Doesn't Give Claude Your Business.
HubSpot MCP lets Claude query your CRM, but it can't carry metric definitions, targets, or trend history. Here's what it does well and where Databox MCP fills the gap.
Search Console's new AI report shows impressions, not impact. Here's how to close the gap.
Google Search Console now reports AI Overview and AI Mode impressions. Here's what the data includes, what it lacks, and how to connect it to pipeline.
IAB's 4P's Give AI Visibility a Measurement Spine. Here's What Ops Teams Should Actually Build.
IAB's new 4P's framework for AI search visibility gives B2B SaaS teams a measurement hierarchy. Here's what ops teams should build to move beyond spot checks.
New Jersey's Data Broker Law Is Live. The Part That Matters Most Isn't the Registry.
New Jersey's A.5328 data broker law took effect June 30, 2026 with $50,000-per-record penalties for sensitive data violations — and registration isn't required until 2027.
Automated Marketing Briefs Work Under Three Conditions. Outside Them, You're Automating Noise.
Automated marketing briefs improve cross-channel decisions under three specific conditions. Outside them, you're scaling noise. Here's the diagnostic.