DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
AI Max Now Lets You A/B Test Budgets Across Campaigns. Here's What to Measure (and What to Ignore).
Google's new AI Max multi-campaign A/B tests let you compare budgets and ROAS targets. Here's the experiment design that measures pipeline, not platform conversions.
How to Do Prompt-Based Keyword Research to Show Up in AI Search
Your buyers are building their shortlists in ChatGPT before they ever touch Google. If you're still optimizing for two-word keywords, you're fighting for a shrinking slice of the pie while AI search grows 527% year-over-year. Here's how to find the actual prompts that matter.
The Measurement Illusion: Why Social Media's Ad Dominance Is a $275 Billion Confidence Game
Social networks grab 27.7% of US ad spend while commanding just 12.5% of media time. That asymmetry isn't about performance, it's about measurement confidence, and it's leaving billions on the table for brands that can't tell the difference between attribution theater and actual incrementality.
Your AI visibility may be breaking at the navigation layer
JavaScript-only links can hide key B2B SaaS pages from AI crawlers, reducing discovery, citations, and visibility in AI search results.
Google Ads API v25.1: The Measurement Upgrade Your CFO Has Been Waiting For
Google's API v25.1 finally gives B2B marketers programmatic access to Brand Lift and Conversion Lift data, the incrementality metrics your CFO actually cares about. With AI Max migration dates now visible in the API, you have a narrow window to establish baselines before everything changes.
Clicks Are Down 42%, LinkedIn Reach Down 47% But You're Raging at the Wrong Target
Everyone's yelling at the algorithm like it personally wronged them. But here's the uncomfortable truth: the platforms aren't broken, your strategy might be. The ground is shifting, and the marketers who keep raging at clouds will be the ones wondering why their competitors are thriving.
Your AI Mode Traffic Is Already in Search Console. Here's How to Actually Read It.
Google's new Search Console update finally separates AI Overview and AI Mode traffic from traditional organic, and most teams are still flying blind with blended data. Here's how to build the reports that actually matter before your competitors figure it out.
What's Next for Your Brand Website?
Your website converts 2.35% of visitors. That means 97 out of every 100 people leave without doing anything useful. If that number doesn't make you uncomfortable, you're either in the top 10% or you've stopped looking at your analytics.
The 2026 LinkedIn tracking stack that reaches pipeline
Set up LinkedIn Ads tracking in 2026 with Insight Tag, Conversions API, and CRM sync so spend maps to qualified leads and pipeline.