DataWorks
Without visibility, you're flying blind. Without correlation, you're guessing.
AI ad placements are worth it if you can measure lift
A practical PPC framework to test AI ad placements with incrementality holdouts, pipeline-aligned metrics, and clear guardrails for B2B teams.
GA4’s new cross-channel conversions API: one weekly experiment
Google’s GA4 Data API v1 alpha adds cross-channel conversion reporting; here’s a 7-day parity experiment to standardize dashboards and reduce attribution fights.
ChatGPT self-serve ads: the measurement-first pilot to run
OpenAI’s May 2026 self-serve ChatGPT Ads Manager adds CPC and conversion tracking—here’s a measurement-first pilot to test incremental pipeline safely.
Reddit’s 75% ad revenue jump changes the paid social playbook
Reddit’s Q1 2026 ad revenue surged ~75% as performance ads hit ~60% of mix; here’s a practical incrementality test built for logged-out traffic.
Peak martech in 2026: what the plateau hides
ChiefMartec shows 15,505 martech tools in 2026 with flat net growth but heavy churn; here’s the one experiment to churn-proof your stack.
Intent data still works. The surge-list playbook doesn’t.
Intent data isn’t dead, but surge-list outreach is saturating; use ICP filters, CRM reconciliation, and a holdout test to prove incremental lift.
Task Assistant makes GA4 hygiene harder to ignore
GA4’s new Task Assistant turns analytics hygiene into a guided weekly checklist so B2B teams can reduce underreporting and trust attribution signals.
Too many campaigns, not enough journey: the program proliferation tax
Program sprawl fragments CX and caps growth; learn a practical orchestration workflow to consolidate campaigns into one journey per segment with clear metrics.
ChatGPT ads are here. Most teams should start with AEO
ChatGPT ads are in beta with high costs and limited measurement; this piece shows a practical AEO test loop to capture AI-driven demand in 2026.