DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
B2B Marketing Automation: Fix Targeting Before Tools
Here's the uncomfortable truth most automation vendors won't tell you: 49% of marketers can't measure ROI from their automation. Not because the software is broken, but because they automated a targeting problem. Let me show you how to fix that before you waste another dollar.
68% of Searches End Without a Click — So Why Are You Still Measuring Clicks?
68% of searches now end without a click, breaking traffic-based content measurement. Here's how to diagnose what's actually working using AI visibility and pipeline signals.
Search Console Now Reports AI Visibility. That's Google Killing the GEO Budget Line.
Google added AI visibility reporting inside Search Console, not a new tool. Here's what that placement means for your SEO reporting and GEO budget.
The Funnel Lied to You: What Dreamdata's Data Reveals About How B2B Buyers Actually Buy
Eighty-eight touchpoints. Ten stakeholders. Two hundred seventy-two days. The comforting fiction of your linear funnel just got buried by Dreamdata's latest research, and the implications should make every CMO reconsider everything they thought they knew about attribution.
Performance Max for Leads: Fixing Quality with Offline Conversions
Your CRM is full of junk because you told Performance Max that form fills equal success. Here's how offline conversion tracking fixes the feedback loop and gets the algorithm optimizing for what actually matters: revenue.
David Bell's AI Discovery Data Should Change Your 2026 Marketing Forecast
Your B2B brand probably ranks on page one for dozens of high-intent keywords, but that ranking now means less than it did six months ago. David Bell's research reveals a 47-point gap between 'showing up in organic' and 'being recommended by AI,' and it's time to adjust your forecast accordingly.
AI Content Didn't Stop Working, Your Metrics Did
Your content team shipped a solid piece, traffic's flat, and you've concluded AI content is dead. Wrong verdict. The data's accurate, but your ruler was designed for a world that no longer exists.
Your Pages Aren't Gone. Your Diagnosis Might Be Wrong.
Most 'deindexing' reports are misdiagnosed ranking drops, canonical swaps, or GSC bugs. Here's the diagnostic sequence before you break something fixable.
SparkToro's MCP Server Kills the CSV-to-Prompt Shuffle. Here's How Ops Teams Should Actually Use It.
SparkToro's new MCP Server connects audience research directly to Claude, ChatGPT, and Gemini. Here's the ops playbook for testing it this week.