DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Why AI Browsers Like Perplexity Comet and ChatGPT Atlas Are Breaking Your Analytics (and What to Do
The Impact of AI Browsers on Web Analytics and Direct Traffic If you’ve ever tried to explain to your CEO why your Direct traffic just spiked 30% overnight, you know the feeling: it’s like being asked to account for every dollar in your kid’s college fund, only to realize half of it’s been spent on
The Disappearing Funnel: Marketing Analytics in the Age of LLMs
Marketing Analytics in 2025: Navigating the LLM Black Box If you want to understand the state of marketing analytics in 2025, picture this: you’re at a wedding, and the DJ has just handed over the playlist to an AI. The crowd’s requests are now filtered through a black box, and all you can do is wat
If Marketing Had a Fitbit, It’d Be Called Analytics
Marketing Analytics: The Heartbeat of Modern Marketing Let’s be honest: if marketing were a person, it’d be the one at the party wearing a smartwatch, tracking every step, heartbeat, and questionable dance move. “Did you know my engagement rate spiked right after the Macarena?” That’s marketing anal