DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Measure “showing up” in AI and search: one ops play
A practical 2026 marketing ops play to measure “showing up” across Google, reviews, comparisons, and AI answers—and tie it to qualified pipeline.
Mailchimp's Analytics AI: The Math Behind the Conversational Shift
Mailchimp's Analytics AI eliminates the gap between data and decision by letting marketers ask questions in plain language and get strategic answers they can act on immediately. No more dashboard builds, no analyst queues—just the first platform-level acknowledgment that the bottleneck was never the data itself.
Privacy-Compliant Ad Tracking in 2026: A CFO-Ready Playbook
Your tracking stack is bleeding data and legal exposure while GDPR fines exceed €7.1 billion. This CFO-ready playbook covers the three moves that actually work: server-side infrastructure, consent enforcement, and first-party data strategy.
Google Just Showed Us the Future of Search. Businesses Weren't Invited to the Demo.
Google's I/O demos revealed a future where customers buy your products without ever visiting your website. While the AI was impressive, somewhere a CMO is staring at a whiteboard wondering what they're supposed to optimize for now.
Mustafa Suleyman Says Your Marketing Job Has 18 Months Left. He's Wrong About the Timeline, Right About the Question.
Microsoft AI's CEO says marketing jobs will be automated by 2027, but he's missing the bigger picture. The real question isn't whether AI can do your tasks—it's whether you understand your purpose beyond those tasks.
AI Mode is killing clicks. AI Overviews are killing certainty.
AI Mode and AI Overviews drive different user behaviors in 2026; this article shows one practical experiment to optimize for citation and evaluation.
AI agents didn’t break your martech—your APIs did
AI agents are hitting martech’s real bottleneck: APIs built for humans, not high-frequency automation—here’s a reliability test to run this week.
Nobody Knows How Visible Your Brand Is in AI Search. That's Actually Fine.
Every AI visibility number on your dashboard is an educated guess at best, built on probabilistic estimates rather than actual data. But once you stop fighting that reality and accept the uncertainty, you can actually start making smarter decisions about measuring what matters.
The Content Formats AI Actually Cites (And Why Your Best Blog Posts Might Be Invisible)
Your best content might be invisible to AI search engines that now appear in 50% of queries. Here's what formats actually get cited and why your narrative-driven blog posts are getting skipped entirely.