DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Marketing Without Signals: The CFO Conversation Nobody Wants to Have
Your attribution model is lying to you, and the gap between dashboard reports and actual pipeline drivers has widened to the point where budget decisions are essentially coin flips with better formatting. Here's how to rebuild measurement that doesn't depend on tracking infrastructure you no longer control.
4 Blockers Standing Between You and Content That Converts
Your leads aren't ghosting you because your product is bad, they're ghosting you because your content isn't helping them sell you internally. Four blockers are killing your conversions, and one underused strategy knocks down all four.
ChatGPT Ads at $1 Billion: The Math Behind the Milestone and What Advertisers Actually Need
OpenAI's $1 billion ChatGPT Ads run rate sounds impressive, until you realize it's a projection, not cash in the bank. Here's the measurement gap, the attribution nightmare, and the pilot framework that'll actually survive your CFO's scrutiny.
Listicles That Rank in 2026: What 3,000 Pages and 60,000 Queries Actually Show
Data from 60,000 queries and 3,000 listicles reveals what separates top-3 listicles from the rest: freshness, counted titles, structure, and honest methodology.
92% of VPs Have Acted on AI Recommendations They Knew Were Wrong
92% of SVPs/VPs have acted on AI recommendations they suspected were wrong due to bad CRM data. Here's what the readiness gap means for marketing ops teams.
Your Measurement Stack Isn't Broken. Your Setup Choices Broke It.
Marketers blame walled gardens for broken measurement, but campaign setup, naming conventions, and verification gaps are the real problem. Here's what to fix.
Partnerships and Rev-Share Deals Are Marketing Channels, Run Them Like One
Your partner program has a spreadsheet someone updates quarterly and a Slack channel where deals get announced with confetti emojis. That's the problem. If partners are generating a third of your pipeline, it's time to run them with the same rigor you'd never tolerate skipping for demand gen.
The Great Apollo Exodus: What 16 Alternatives Tell Us About B2B Data in 2026
Apollo.io scores 4.7 on G2 and 2.9 on Trustpilot, same product, wildly different verdicts. That gap isn't noise. It's the whole story of why the all-in-one promise has started to crack, and why 16 different alternatives exist for 16 different breaking points.
How to Prove Paid Social Drives Paid Search Demand
Your CFO wants to know why branded search spiked alongside paid social spend, but your attribution stack says they're unrelated. Here's how to build a defensible case that survives the board meeting, because 'I feel it in my gut' won't cut it.