DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
How to Do Prompt-Based Keyword Research to Show Up in AI Search
Your buyers are building their shortlists in ChatGPT before they ever touch Google. If you're still optimizing for two-word keywords, you're fighting for a shrinking slice of the pie while AI search grows 527% year-over-year. Here's how to find the actual prompts that matter.
Clicks Are Down 42%, LinkedIn Reach Down 47% But You're Raging at the Wrong Target
Everyone's yelling at the algorithm like it personally wronged them. But here's the uncomfortable truth: the platforms aren't broken, your strategy might be. The ground is shifting, and the marketers who keep raging at clouds will be the ones wondering why their competitors are thriving.
Your AI Mode Traffic Is Already in Search Console. Here's How to Actually Read It.
Google's new Search Console update finally separates AI Overview and AI Mode traffic from traditional organic, and most teams are still flying blind with blended data. Here's how to build the reports that actually matter before your competitors figure it out.
What's Next for Your Brand Website?
Your website converts 2.35% of visitors. That means 97 out of every 100 people leave without doing anything useful. If that number doesn't make you uncomfortable, you're either in the top 10% or you've stopped looking at your analytics.
The 2026 LinkedIn tracking stack that reaches pipeline
Set up LinkedIn Ads tracking in 2026 with Insight Tag, Conversions API, and CRM sync so spend maps to qualified leads and pipeline.
Claude Code’s Real Marketing Skill: Building Judgment Infrastructure
Emily Kramer’s Claude Code builds show why AI marketing value in 2026 comes from judgment infrastructure, governance, and pipeline-focused workflows.
The Next AI Opportunity Isn't Creating Content. It's Deciding Where Your Money Goes.
We've gotten remarkably good at making stuff with AI. But here's the uncomfortable question nobody's asking: does it matter how fast you can produce content if you're still putting it in the wrong places? The real opportunity isn't production, it's allocation.
TikTok Campaigns That Actually Convert: The B2B Blind Spots You're Probably Missing
Most B2B marketers treat TikTok like a brand awareness slot machine, drop in budget, pull the lever, hope for impressions. Meanwhile, the platform has quietly evolved into a signal-generation engine that most teams are using like a billboard. Here's what the quarterly review isn't telling you.
GA4's AI Assistant Channel: What the New Measurement Layer Actually Tells Your CFO
GA4's new AI Assistant channel finally gives you a row in the acquisition report, but it's capturing less than 30% of actual AI traffic. Here's what that number really means for your board deck and how to frame the measurement gap before anyone signs off on budget.