DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Google's AI Marketing Org Runs on Workflow Fixes, Not Better Models
Google Cloud's VP of Growth shared how her team actually deploys AI agents. The biggest blocker isn't model quality — it's workflow friction and process debt.
69% of the Time, Your Listicles Hand Buyers to Competitors
Lily Ray's 2026 study found AI cites vendor listicles but recommends competitors 69% of the time. Here's how to audit and fix the gap.
Your Meta Pixel Is Missing 20–40% of Conversions. CAPI Alone Won't Fix It.
Meta CAPI recovers up to 20% of lost conversions, but only with proper EMQ, click ID capture, deduplication, and CRM integration — here's how to get it right.
Most AI Brand Mentions Don't Survive the Buyer's Second Question
Clovion AI data shows 62% of AI brand recommendations vanish after one buyer follow-up question, revealing a critical gap in how GTM teams approach AI visibility.
G2's New Intent Tools Fix the Activation Gap Most Ops Teams Ignore
G2's new MCP integrations, Intent Studio, and Activity Feed target the ops bottleneck between buyer intent signals and pipeline action. Here's how to wire them up.
90% of Marketing Teams Can't Tie Early-Funnel Work to Revenue. The Buyer Data Explains Why.
90% of B2B marketing teams can't connect early-funnel activity to revenue, and buyer data reveals why measurement and personalization strategies need a structural overhaul.
96% of AI Citations Point Somewhere Else. Here's What That Means for Your Pipeline.
AI Overviews appear in 50% of Google searches and 96% of AI citations point to third-party sites. Five data-backed lessons for B2B SEO teams adapting to agentic search.
Why You Still Can't Vibe Code Your Way to a Real CRM
AI can generate CRM code in a weekend, but five structural realities around scale, integration, data quality, governance, and maintenance keep vibe-coded platforms from replacing HubSpot or Salesforce.
The Braze-Databricks Integration: What It Actually Means for Your CAC Payback
Most marketing-data partnerships announce 'seamless integration' and deliver another middleware layer to maintain. The Braze-Databricks tie-up is different, it eliminates a layer instead of adding one, and that distinction matters for anyone trying to defend marketing spend in a board meeting.