DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
AI Search Optimization: A 30-Day Plan for B2B SaaS Teams
I asked ChatGPT for software recommendations last week. My company wasn't mentioned. Neither was our biggest competitor who outspends us three-to-one. The playing field just got reshuffled, and here's your 30-day plan to get back in the game.
Your Boss Is Nervous About AI, Too
That CEO swirling his wine at dinner, admitting he can't tell if he's moving too fast or too slow on AI? He's not alone. The anxiety you're feeling about artificial intelligence goes all the way to the top, and understanding that shared uncertainty might be the most valuable insight you gain this year.
The 95% Problem: Why Your AI Budget Is Outrunning Your Proof
Ninety-five percent of AI pilots show no measurable P&L impact, and it's not a technology problem. The winners aren't spending more; they're anchoring to metrics finance already tracks. Model or it didn't happen.
Apple's iOS 27 Blocklist Isn't ATT 2.0. It's Worse.
When Apple blocked IDFA access, advertisers adapted. When Apple blocks ad serving domains entirely, the only adaptation is to use a different ad server, one Apple hasn't blocked yet. That's not a privacy policy. That's a chokepoint.
SDF v11 Lands: What the New DV360 Format Means for Your Bulk Workflows
Four YouTube vendor columns just vanished from DV360's SDF v11, and your bulk upload scripts are about to break. Here's the migration checklist you need before January 2027 catches you mid-campaign.
Digital Marketing Optimization: 10 Strategies That Actually Move the Needle
Seventeen metrics, four attribution models, and a pipeline flat as a pancake. The marketers who'll thrive in 2026 aren't chasing fancy AI tools, they're the ones who can walk into a budget meeting and explain exactly how their work moved a number that matters.
Google AI Mode Ads: The CFO-Safe Briefing
Your ads might be invisible to a billion monthly queries, and your reporting won't even tell you. Here's the CFO-ready breakdown on Google AI Mode eligibility, the measurement gap you need to solve, and a two-week pilot plan to capture this growing surface before your competitors do.
AEO for Demand Generation Teams: How to Generate Qualified Pipeline as AI Reshapes Buyer Discovery
Your funnel has a new top, and you can't see it. With 51% of B2B buyers now starting vendor research in AI chatbots, the shortlist is being built in conversations your attribution model will never capture. Time to start looking.
Enterprise AEO: Managing Brand Visibility at Scale When AI Becomes the Buyer's First Stop
Your brand just got ghosted by ChatGPT. When a CTO asks Perplexity for recommendations and you don't appear in the answer, you've been ghosted in the only way that matters in 2026: you don't exist in the consideration set. Here's how enterprise teams are fighting back.