DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Only 18% of Teams Trust Their Attribution. Here's What Replaces It.
Only 18% of MTA implementations are rated accurate. Marketing contribution measures presence and use across the deal, not touchpoint credit, giving CFOs proof that survives budget reviews.
The Supermetrics-Lovable Stack: When Marketing Finally Builds Its Own Tools
Marketing teams have been waiting years for that budget pacing tracker sitting in engineering's backlog. The new Supermetrics-Lovable integration just changed the math, here's what's actually worth building and the governance questions you need to answer first.
HubSpot's Agent Hub Went Live July 23. Here's What Changes for Your GTM Stack.
HubSpot launched Agent Hub on July 23, 2026, shifting custom agents to credit-based billing. Here's what the adoption data means for your GTM ops.
Google's Tag Unification Fixes Deployment. Your Measurement Plan Is Still the Hard Part.
Google merged Google tag into Tag Manager with visual event tracking. Here's what B2B SaaS demand gen teams should actually do about measurement and pipeline signals.
Build an E-E-A-T Checker with Claude Code Before AI Overviews Eat Your CTR
Build an E-E-A-T checker with Claude Code to audit trust signals across your B2B SaaS content before AI Overviews cut your organic click-through rates.
Backstory Retiered 141 Accounts in 3 Days. The Old Process Took Five Teams a Quarter.
Backstory compressed its 141-account tiering exercise from a quarter-long, five-team project to three days using four data connectors and a structured AI workflow.
Social Ad Spend Hits $121 Billion. Most of That Budget Follows Measurement Comfort, Not Incrementality.
U.S. social ad spend tops $121B in 2026, but platform dashboards overstate ROAS by blending modeled conversions with observed ones. Here's how to test incrementality.
ChatGPT Ads Hit 31 European Markets This Week. B2B SaaS Teams Have a Measurement Problem.
ChatGPT Ads expand to 31 European markets with 45% SaaS ad mismatch rates. Here's how B2B teams should design experiments and measure pipeline, not clicks.
AI Referral Traffic Converts at 15.9%. Your Homepage Isn't Ready for It.
AI referral traffic converts at multiples of organic and paid search, but most B2B SaaS homepages aren't built for it. Here's how to measure, route, and convert LLM visitors.