DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
GA4's Custom Attribution Windows: The CFO Conversation You've Been Avoiding
Your CFO wants to know why Google Ads and GA4 show different conversion numbers. The January 2026 update finally lets you set attribution windows per conversion type, here's how to use it to build measurement your finance team will actually trust.
RevOps Software: The Operating System Your Revenue Engine Actually Needs
I spent 2024 watching my sales, marketing, and customer success teams operate like three bands playing different songs at the same concert. That chaos is precisely why RevOps software has gone from 'nice to have' to 'how did we ever function without this?'
Prompt Tracking: How to Find (and Fix) Your AI Visibility Gaps
You could be ranking number one on Google and still be completely invisible to the people who matter most. Your potential customers are asking ChatGPT and Perplexity for recommendations, and those models might not include you at all. Here's how to find out if you're being left out of the conversation.
Microsoft Clarity Now Shows Whether AI Bots Are Takers or Givers
Six thousand scrapes for one referral, that's the ratio Microsoft Clarity is now surfacing for some AI operators. Finally, we have a single, defensible metric to show finance whether AI bots are extracting value or returning it.
The First Martech Category AI Actually Killed
Your sales rep is on a call, a competitor comes up, and they don't open your carefully crafted battlecard, they open Claude. Welcome to the first confirmed casualty of AI disruption in martech, and it won't be the last.
AI Visibility Tools in 2026: What Actually Moves the Number
Your AI visibility dashboard shows the drop, but where's the fix? I broke down what Scrunch AI alternatives actually deliver, from Ahrefs Brand Radar's 243M real prompts to tools that close the loop from insight to shipped content.
Your AI Search Dashboard Is Lying to You
That 40% traffic drop has your boardroom in panic mode, but here's the twist: you might be winning the old game while losing the new one entirely. When AI Overviews appear on nearly half of all Google searches and crater click-through rates by 61%, your measurement stack isn't lying, it's just not telling you the truth that matters.
When Intent Data Stops Being a Buzzword: Qualified's $6.9M Pipeline Lesson
Here's a confession that might get my CMO card revoked: for years, I watched companies buy intent data like it was a magic potion. Then I came across Qualified's case study, and the $6.9M pipeline story underneath reveals something most intent data conversations miss entirely.
Google's Campaign Data Import Validation Report: A Bidding Control Fix, Not a Reporting Feature
Your Smart Bidding strategy is optimizing against broken data and you don't even know it. Google's new validation report catches missing costs, clicks, and impressions before they sabotage your automated bidding, here's how to use it before your next budget review turns into a blame game.