Experimental

The Feed

Original analysis and curated external signals — one stream, two rhythms.

8 editorial pieces / 7 external signals
2 External Signals
Signal

Google Ads Rolls Out AI-Generated Image Extensions to All Advertisers

Google is expanding AI image generation for ad creatives to all advertisers globally. The tool auto-generates product imagery from text prompts, aiming to reduce creative production time. Early adopters report mixed quality — high volume but inconsistent brand alignment.

92 relevance
Signal

HubSpot Reports 34% YoY Growth in AI Feature Adoption Among Enterprise Clients

Enterprise accounts using HubSpot's AI features — predictive lead scoring, content generation, workflow automation — grew 34% year-over-year. The company signals a strategic pivot toward AI-native CRM workflows.

78 relevance
2 External Signals
Signal

LinkedIn Launches "Revenue Attribution" Beta for Campaign Manager

LinkedIn's new attribution tool connects campaign engagement to closed-won revenue via CRM integrations. Currently in beta with select accounts. The move positions LinkedIn closer to full-funnel B2B measurement.

95 relevance
Signal

Gartner: 60% of B2B Sellers Will Use AI-Guided Selling by 2028

New Gartner forecast predicts rapid AI adoption in B2B sales. The shift is expected to reduce sales cycle length by 20% for early adopters, while creating a measurement gap for teams without unified data infrastructure.

88 relevance
2 External Signals
Signal

Meta Introduces Cross-Platform Attribution for B2B Advertisers

Meta's new measurement suite lets B2B advertisers track lead progression across Facebook, Instagram, and WhatsApp with a unified attribution window. Initial tests show 15-25% uplift in reported conversion rates vs. single-platform attribution.

74 relevance
Signal

Forrester: ABM Program Maturity Stalls at "Scaling" Phase for 70% of B2B Orgs

Most B2B organizations get stuck when trying to scale ABM beyond pilot programs. Forrester identifies data integration, sales alignment, and measurement standardization as the three critical bottlenecks.

85 relevance
1 External Signal
Signal

Demand Gen Report: 45% of B2B Buyers Engage with 10+ Content Assets Before First Sales Touch

New buyer behavior data confirms the "dark funnel" thesis: nearly half of B2B buyers consume significant content before any trackable engagement. Implications for attribution and content investment are substantial.

91 relevance