DataWorks
Without visibility, you're flying blind. Without correlation, you're guessing.
Connecting Supermetrics to AI Tools: The CFO-Safe Playbook for Marketing Data Activation
Every marketing leader wants AI tools that actually understand their data, but 27% of CMOs still report limited GenAI adoption. The gap isn't capability – it's connectivity, and Supermetrics' new AI integrations change that equation completely.
AI Search Will Crack B2B Marketing Accountability—Unless You Switch to Holdout-Based Measurement
AI search is pushing B2B discovery off-site, breaking click-based attribution; use holdout tests to prove incremental qualified pipeline lift instead.
AI Search Will Crack the Foundation of B2B Marketing’s Accountability Model
AI search is reducing clicks and breaking engagement-based attribution; this playbook resets accountability using AI visibility metrics plus holdout tests.
When 100% Attribution Meets 93% Account Reach: What Total Expert's ABM Results Actually Mean for Your Pipeline Math
Total Expert achieved 100% closed-won attribution and 93% account reach – but the real story isn't the platform. It's how they fixed ICP alignment before expecting attribution clarity, creating a CFO-safe ABM model that actually connects activity to revenue.
The One ABM Move Most CDPs Still Can’t Pull Off—And Why Adobe + Bombora Matters in 2026
A practical 2026 blueprint for using Adobe Real-Time CDP B2B Edition with Bombora to activate ABM audiences beyond known contacts, with holdout measurement.
How to Prioritize Accounts With Intent Data (and, More Importantly, How NOT to Do It)
A practical 2026 playbook to prioritize accounts with intent data using Fit+Intent+Engagement gates, plus metrics, guardrails, and failure modes.
1,400 Marketers RSVPed for a Claude Code Buildathon. That’s a Signal—Not a Flex.
MKT1’s Claude Code Buildathon drew 1,400+ RSVPs, highlighting the real AI gap in 2026: strategy context, not faster content output.
How to Build Your Marketing Strategy in Claude (Without Creating Another Doc Nobody Uses)
A practical 2026 playbook for building a living marketing strategy in Claude using a /marketing-strategy skill, version control, and measurable guardrails.
Oracle’s Layoffs Aren’t an “AI Replacing Jobs” Story. They’re a Decision-Integrity Story.
Oracle’s layoffs signal a shift from funding GTM effort to funding outcomes—so RevOps must prove decision integrity with clear ownership, governance, and metrics.