DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Search Console finally splits out AI visibility data. The catch: no clicks.
Google's new Search Console AI report shows impressions by page, country, and device for AI Overviews and AI Mode, but omits click data. Here's how to close the gap.
AI and ABM: What the ForgeX Research Actually Tells Us About Winning in 2026
91% of B2B marketers use AI in ABM, but only 19% have a formal plan for it. The ForgeX research reveals the uncomfortable truth about the AI-ABM paradox and what actually separates winning programs from the rest.
Synthetic Audiences Just Got Real: What StatSocial's Digital Twins Mean for Your Research Budget
StatSocial's Digital Twins promises to collapse focus group timelines from weeks to hours using AI-generated profiles built from real behavioral data. The question isn't whether synthetic audiences will disrupt traditional research, it's how quickly teams will learn to use them as screening tools rather than decision makers.
Publicis Spent $2.2B on LiveRamp. The Real Play Is Agent-Ready Data Infrastructure.
Publicis's $2.2B LiveRamp acquisition signals a shift toward agent-ready data infrastructure — here's what B2B marketing ops teams should do about it now.
Certified Partners, Broken Stacks: The Gap Between Credentials and Operational Competence
Platform certification validates product knowledge, not operational competence. Here's why martech transformation depends on adoption, governance, and operating model design.
Most AEO Advice Is Noise. Here's How to Build the Filter.
Most AEO advice lacks evidence. Learn how CXL's live workshop helps demand gen teams build a validation framework and ranked experiment backlog for AI search.
Fix Your KPI Blind Spots: How To Tie AI Search To Performance
Your dashboard says organic traffic is down 18%, but you're looking at the wrong scoreboard. With 65% of searches ending without clicks and AI citations driving brand recall, it's time to measure what actually matters in the age of zero-click search.
Your Lead Score Is Lying to You. Here's What Comes Next.
Your lead scoring model is basically a Magic 8-Ball with a spreadsheet, and only 27% of marketing-qualified leads are actually sales-ready. AI-powered scoring doesn't just assign arbitrary points, it predicts purchase probability based on what actually drives deals.
How to Build Topical Authority in the AI Search Era (7 Steps)
Great Jones makes gorgeous Dutch ovens that Vogue and Bon Appétit love, yet ChatGPT won't recommend them. It's not a quality problem, it's a pattern problem, and it's why your B2B content strategy needs a complete overhaul for the AI search era.