DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Claude Code’s Real Marketing Skill: Building Judgment Infrastructure
Emily Kramer’s Claude Code builds show why AI marketing value in 2026 comes from judgment infrastructure, governance, and pipeline-focused workflows.
Your Brand Might Be Invisible to 900 Million People
Unilever generates $50 billion annually, yet Vaseline appears in just 8% of AI responses. The brands winning tomorrow aren't the ones with the best shelf placement, they're the ones AI systems trust enough to cite.
The IAB Just Gave AI Visibility a Shared Language. Now Comes the Hard Part.
Only 16% of brands systematically measure AI visibility, and the IAB just dropped a framework to fix that chaos. Here's how to turn fuzzy metrics into budget-ready decisions before your competitors get cited and you don't.
UGC Holds 17% of ChatGPT's SaaS Citations at Every Buying Stage. Your Community Plan Probably Doesn't.
An analysis of 35,000 ChatGPT citations shows UGC platforms hold 17% of SaaS-related cited domains — 4x publishers. Here's how to build community signals that feed AI answers.
ChatGPT Ads Hit 31 European Markets: What B2B Demand Gen Teams Should Actually Do About It
OpenAI expanded ChatGPT ads to 31 European markets on August 19, 2026. Here's the experiment framework B2B demand gen teams should run before scaling spend.
The Seams Are Showing: Why Your Touchpoint Obsession Is Killing Customer Loyalty
Every department hit its number. And the customer concluded that nobody was actually paying attention. I've watched this movie play out at three different companies this year alone, and the data on the perception gap between executives and customers is brutal.
From Impressions to Influence: Attributing Pipeline to AI Citations
Your organic traffic looks flat, but pipeline dropped 30% this quarter. The answer is hiding in a layer your analytics cannot see, and until you build the infrastructure to measure AI citations, marketing will look ineffective while actually working harder than ever.
The Onboarding Paradox: You Won the Deal, Now Don't Lose the Customer
You spent six months nurturing that lead, survived three rounds of demos, and aged five years in pricing negotiations. Then you fumbled the handoff and watched them walk. Here's how to stop treating onboarding like an afterthought and start treating it like the brand-defining moment it actually is.
The 121-Lesson Bet: What Metadata's Tutorial Library Signals About Platform ROI
Metadata.io just dropped 121 screen-recorded tutorials, and that's not documentation, it's a statement about where platform adoption actually breaks down. Here's what their lesson library reveals about time-to-value and how to use it as your evaluation litmus test.