DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Bing Just Split Search Into Two Reports. Here's Why That Matters for Pipeline.
Microsoft split Bing Webmaster Tools into two reports: traditional search and AI citations. Here's what demand gen teams should instrument now.
Gemini Just Changed the Rules: What B2B Marketers Need to Know About Google's Answer Engine
Sixty percent of Google searches now end without a click, and your beautifully ranked content might be invisible. Welcome to the Gemini era, where AI answers questions before prospects ever see your website. Here's how to make sure you're part of the conversation.
How to Build a DTC First-Party Data Ad Engine That Scales Past $65M
Most DTC brands hit a wall between $20M and $50M because their tracking infrastructure is bleeding 30-40% of conversion signals. Here's the three-layer architecture that recovers that data and makes every acquisition dollar work harder.
Fine-Tuning Your AI: When Off-the-Shelf Just Won't Cut It
Your AI knows everything but sounds like nobody? Welcome to the fine-tuning conversation, where marketing finally meets machine learning in a way that actually matters for your brand. Here's why generic AI is becoming table stakes, and how to make yours sound unmistakably you.
Your Channel ROI Might Be a Settings Artifact
Before you panic about that 18% organic search collapse, check your GA4 Admin panel. That dramatic channel shift might just be a settings toggle rewriting your executive dashboard, not an actual market signal.
Vercel replaced 9 SDRs with a $5,000 agent. Here's what that actually means for your GTM stack.
Vercel replaced 9 of 10 inbound SDRs with an AI agent costing $5,000 a year. Here's how they built it, the prerequisites most teams skip, and what to measure first.
The Eval Gate and the Retirement Loop: How Marketing Teams Actually Ship Claude Skills
Marketing teams struggle to roll out Claude skills because they skip eval gates and retirement loops. Here's the workflow pattern that actually compounds.
Your SEO Tool's Authority Score Isn't Google's Score. Google Just Said So.
Google says third-party SEO tools lack access to its internal metrics. Here's how marketing ops should restructure SEO measurement around first-party data and pipeline.
41% of B2B Teams Use Multi-Touch Attribution. Only 18% Trust It.
MTA adoption doubled but trust didn't follow. Here's a practical measurement portfolio for B2B attribution that ties to pipeline and revenue in 2026.