DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
AI Made Marketing Faster. It Didn't Make Marketers Less Busy.
I genuinely believed AI would give me my Friday afternoons back. It's now 2026, and I'm working more hours than ever. We automated the easy parts, the hard parts remain stubbornly human.
SaaStr's 20-Agent Stack Exposes the Configuration That Keeps Breaking
SaaStr's 20-agent GTM stack reveals the configuration patterns that produce wins and the ones that break. Lessons for demand gen leaders building agent workflows.
The CFO's Martech Reckoning: What Actually Survives 2026
More than half of every martech dollar you spent last year generated zero measurable return. Here's the utilization audit framework that identifies your cut list before your CFO does, and what actually survives the next 18 months of budget scrutiny.
B2B Customer Service: The Retention Engine You're Probably Underinvesting In
Your sales team just closed a six-figure deal, and three weeks later a support ticket sits unanswered for 72 hours. That's not a customer service failure, that's a revenue leak with a name and a contract attached. Here's why B2B support is the most undervalued retention channel you already own.
Optimizely's AEO Platform Turns Log Data Into a Marketing Requirement
Most marketing teams measure AI visibility by running prompts through ChatGPT. Optimizely's new AEO platform makes a different bet: that log-level data showing what AI agents actually do on your site is the measurement that matters, and that changes who needs to be in the buying conversation.
The AI Paradox in B2B Marketing: Everyone's Using It, Few Are Winning
Ninety-six percent of B2B marketers now use AI, yet fewer than 40% report actual performance improvements. That 56-point gap? That's where the next generation of marketing leaders will be made, and I've got the data to show you exactly where the winners are placing their bets.
Which LinkedIn Campaign Analytics Tool Fits Your B2B Team: DemandSense vs Factors.ai vs HockeyStack
Your LinkedIn attribution story falls apart because native tools track 30-day windows while your deals take 192 days. Here's how DemandSense, Factors.ai, and HockeyStack approach the problem differently, and which one actually survives CFO scrutiny.
The AI Gatekeeper Just Talked Your Customers Out of Buying
Nearly 70% of weekly AI users have decided against a purchase because a chatbot told them to. While you're optimizing funnels, a conversational AI is crashing your customer's research phase and steering them away. The question isn't whether to care about GEO, it's whether you can afford not to.
Zapier MCP Turns AI Assistants Into Operators. Here's When That Helps and When It Breaks.
Zapier MCP lets AI assistants act across 9,000+ apps. Here's the hybrid architecture for when to use it, what to lock down, and where standard automations still win.