DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Your Google Ads Account Isn't Ready for AI Max. Here's How to Know.
Most B2B teams aren't ready for Google's AI-powered ad features. A maturity model built on measurement, value signals, and depth scoring reveals the gaps.
Perplexity's source-picking logic isn't what you think — here's what the stream reveals
Reverse-engineering Perplexity's answer stream reveals a 16-head classifier, scoped trust notes, and a critical gap between retrieved and cited sources that B2B teams should measure.
Your CRM Data Model Is the Schema Nobody Designed on Purpose
A CRM data model defines objects, fields, and relationships that determine whether marketing and sales report the same pipeline numbers or argue about them.
LinkedIn's Measurement Insights Tool Has a Volume Problem Nobody's Talking About
LinkedIn's Measurement Insights tool offers full-funnel views and CRM integration, but its volume-based ranking of top performers can quietly mislead B2B budget decisions.
AI Crawler Tollbooths Are Live. Here's the Visibility Trade-off Nobody's Pricing In
Cloudflare and AWS now charge AI crawlers via HTTP 402. For demand gen teams, the real cost isn't revenue — it's disappearing from AI-generated answers.
Your GA4 Data Is Precise and Useless Without This Step
Most GA4 implementations start with tracking, not thinking. A measurement framework designed before setup turns analytics from noise into decisions.
Split-Test Your Way Into AI Answers: A Citation Measurement Playbook
AI search citations now matter more than rankings. Learn how split-testing with control groups and prompt sets proves what actually moves AI visibility.
AI Attribution Is the New 'Not Provided' — and the Fix Isn't What You Think
AI-driven visits hide inside your direct and organic buckets, creating a measurement gap that mirrors Google's 2011 'not provided' crisis. Here's how to adapt.
When 200 OK Lies: Diagnosing the Soft 404 Problem That Tanks Organic Traffic
Soft 404s waste crawl budget and silently drop pages from Google's index. Here's how to diagnose the status-content mismatch before traffic collapses.