DataWorks
Only 18% of Teams Trust Their Attribution. Here's What Replaces It.
Only 18% of MTA implementations are rated accurate. Marketing contribution measures presence and use across the deal, not touchpoint credit, giving CFOs proof that survives budget reviews.
Black Friday 2026: Four Compounding Risks Your Q4 Forecast Isn't Pricing In
ChatGPT Ads didn't exist last November. Google's August 17 bidding change hadn't landed. And the margin squeeze between what retailers can discount and what consumers expect hadn't reached its current tension. Here's why your Q4 forecast needs a serious reality check.
BrandWorks
Turning content and creativity into lasting B2B differentiation.
Before You Close the Authority Gap, Find Out Which One You Have
That CMO spent six months building her 'authority platform' and still got interrupted three sentences into her board presentation. Here's the uncomfortable truth: she was solving for the wrong authority gap. Before you double down on visibility, figure out which of the three gaps is actually holding you back.
DemandWorks
Proven strategies, tools, and frameworks for scalable B2B growth.
Pipeline-First Advertising to the Whole Buying Group: Q&A with Stephanie McArthur
Forget the single decision-maker, that person hasn't existed in B2B for years. If your advertising strategy still pretends otherwise, you're essentially running a very expensive awareness campaign for people who can't actually sign the contract.
DataWorks
Insights and infrastructure powering next-generation B2B growth.
Only 18% of Teams Trust Their Attribution. Here's What Replaces It.
Only 18% of MTA implementations are rated accurate. Marketing contribution measures presence and use across the deal, not touchpoint credit, giving CFOs proof that survives budget reviews.