DemandWorks
72% of B2B Buyers Are Using ChatGPT to Vet Vendors. Half of You Aren't Even in the Answers.
Here's a stat that should ruin your Monday: 72% of B2B buyers now use ChatGPT to evaluate vendors, while 51% of B2B tech brands have zero AI citations. The shortlist is getting built before you even know it exists, and if you're not in the answer, you're not in the running.
PaidLab
Where B2B marketers master the evolving paid ecosystem.
Facebook Ad Optimization: The Revenue-First Playbook
Most teams optimize Meta ads for platform metrics while their CFO is already wondering about actual revenue impact. Here's the revenue-first playbook that starts with incrementality testing and ends with answers you can actually defend.
BrandWorks
Turning content and creativity into lasting B2B differentiation.
The Citation Economy: Why Modern SEO Is About Being Referenced, Not Just Ranked
Your company ranks #1 on Google, your SEO team is celebrating, and your organic traffic just fell off a cliff. Welcome to the Citation Economy, where 65% of searches end without a click and the new scoreboard isn't where you rank, it's where you're cited.
DemandWorks
Proven strategies, tools, and frameworks for scalable B2B growth.
ABM in 2026: The Art of Treating Every Account Like It's the Only One That Matters
I spent a decade chasing volume, more leads, more impressions, more everything. It felt productive. It wasn't. The deals that actually closed came from accounts we pursued with surgical precision. Here's what ABM looks like when you finally stop chasing noise.
DataWorks
Insights and infrastructure powering next-generation B2B growth.
72% of B2B Buyers Are Using ChatGPT to Vet Vendors. Half of You Aren't Even in the Answers.
Here's a stat that should ruin your Monday: 72% of B2B buyers now use ChatGPT to evaluate vendors, while 51% of B2B tech brands have zero AI citations. The shortlist is getting built before you even know it exists, and if you're not in the answer, you're not in the running.