PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
Why a Lower Click-Through Rate Might Be the Secret to Better PPC Campaigns
Click-Through Rate in PPC: Rethinking the Golden Metric The Myth of High CTR: Chasing the Wrong Numbers Let’s talk about click-through rate — that sacred cow of PPC metrics, the number that’s launched a thousand dashboards and at least as many performance reviews. Marketers have been chasing high CT
The Multi-Channel Playbook for Going From LinkedIn Ads to Revenue
LinkedIn Ads to Revenue: Multi-Channel Playbook for B2B Teams If your LinkedIn ad budget is a leaky faucet, you’re not alone. Most B2B teams treat LinkedIn like a vending machine—insert dollars, expect pipeline. In reality, it’s more like a relay race: LinkedIn hands the baton to your other channels
Google Ads Now Flags Low-Quality Images: Why Marketers Should Care
Google Ads Image Quality Standards: Raising the Bar for Digital Marketing Google Ads Cracks Down on Blurry and Low-Quality Images Let’s talk about Google Ads’ new move to flag low-quality images — because apparently, even the world’s biggest ad platform has finally had enough of blurry stock photos