PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
The LinkedIn Ads Experts You Actually Need to Know (And Why Most Marketers Are Still Getting This Wr
LinkedIn Ads are the kale smoothie of B2B marketing—everyone knows they’re good for you, but most people are doing them wrong. Let’s cut through the noise and talk about the experts who are actually moving the needle in LinkedIn advertising right now.
Why Retargeting Looks Profitable (and Isn’t): A Board-Grade Memo for Operators
Retargeting Profitability: Risks, Outcomes, and Boardroom MathStakes and OutcomeRetargeting is the darling of digital marketing dashboards. On paper, it delivers conversion rates 2–3x higher than cold prospecting, with CACs that look 30–50% lower. But here’s the risk: what looks like a profit
If You Blinked, You Missed It: How AI Just Changed the Rules of Performance Marketing (Again)
AI and the New Era of Performance MarketingLet’s start with a confession: I once spent an entire afternoon arguing with a dashboard. It was 2012, and I was convinced that if I just tweaked the right bid or swapped out one more headline, the Google gods would finally smile upon my campaign. Fast
If Retargeting Were a Casino Game, the House Would Always Win (and You’d Still Feel Lucky)
Retargeting and the Illusion of Digital Marketing WinsThe Slot Machine of Digital MarketingLet’s play a quick game. Imagine you’re at a Vegas slot machine, but every time you pull the lever, the machine flashes WINNER! — even if you only get your own quarter back. You’d feel pretty good, right?
The Global PPC Landscape in 2026: Finding Your Perfect Paid Media Partner
The paid media agency market has fragmented dramatically. Most B2B companies are working with partners who were built for a different era. Here's how to find a team that can actually deliver in 2026.
The B2B Paid Search Playbook: How to Stop Burning Money and Start Building Pipeline
Most B2B paid search campaigns are optimised for the wrong metrics. This playbook shows you how to rebuild your approach around pipeline, not click-through rate.
Three PPC Myths Marketers Need to Ditch Before 2026
PPC Myths and Modern Marketing Strategies for 2026If you’ve ever tried to explain PPC to your in-laws over Thanksgiving dinner, you know it’s a bit like describing cryptocurrency to your dog. There’s a lot of nodding, some polite confusion, and eventually someone asks if you can help them get more
IAB Tech Lab’s New CTV Ad Formats & Programmatic Guidance — What Operators Need to Know (Dec 2025)
IAB Tech Lab CTV Ad Portfolio and Programmatic Guidance: Key Insights for OperatorsStakes and OutcomeCTV (Connected TV) now represents the majority of U.S. TV viewing. However, CTV ad execution remains fragmented, with inconsistent formats, creative errors, and operational inefficiencies. This
If You Give a Mouse a Cookie (Value): Google Ads’ Latest “Helpful” Surprise for Marketers
Google Ads New Customer Value Automation: What Marketers Need to Know Would You Rather: The Google Ads Edition Let’s play a quick game of “Would You Rather.” Would you rather: A) Have your accountant quietly change your revenue numbers because they “felt it would help you optimize your life,” or B)