PaidLab
Your paid media engine stops working when you stop asking why.
If You Give a Mouse a Cookie (Value): Google Ads’ Latest “Helpful” Surprise for Marketers
Google Ads New Customer Value Automation: What Marketers Need to Know Would You Rather: The Google Ads Edition Let’s play a quick game of “Would You Rather.” Would you rather: A) Have your accountant quietly change your revenue numbers because they “felt it would help you optimize your life,” or B)
If You Blinked, You Missed It: Google Ads Just Made “The One That Got Away” Count
Google Ads View-Through Conversion Optimization: Counting The Ones That Got Away Let’s be honest: in marketing, we’ve all had that moment at a party (or, let’s face it, a quarterly business review) where someone asks, “But how do you really know your ads are working?” You smile, you point to the das
The Multi-Channel Playbook for Going From LinkedIn Ads to Revenue
LinkedIn Ads to Revenue: Multi-Channel Playbook for B2B Teams If your LinkedIn ad budget is a leaky faucet, you’re not alone. Most B2B teams treat LinkedIn like a vending machine—insert dollars, expect pipeline. In reality, it’s more like a relay race: LinkedIn hands the baton to your other channels
Google Ads Now Flags Low-Quality Images: Why Marketers Should Care
Google Ads Image Quality Standards: Raising the Bar for Digital Marketing Google Ads Cracks Down on Blurry and Low-Quality Images Let’s talk about Google Ads’ new move to flag low-quality images — because apparently, even the world’s biggest ad platform has finally had enough of blurry stock photos