DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Performance Max for Leads: Fixing Quality with Offline Conversions
Your CRM is full of junk because you told Performance Max that form fills equal success. Here's how offline conversion tracking fixes the feedback loop and gets the algorithm optimizing for what actually matters: revenue.
One Marketer, 80 Demos a Month: The Aline Playbook That's Breaking B2B Norms
One marketer at Aline is booking 80-100 demos monthly with 30% MoM growth, no SDR army, no bloated stack. His ruthlessly simple playbook exposes how overcomplicated most B2B marketing has become.
Why Perplexity Scrapes Your Lead-Gen Pages but Cites Reddit Instead
Your gated landing page converts at 4.2% but when prospects ask AI about your category, they get cited Reddit threads instead of your content. Here's why AI retrieval systems favor ungated substance over marketing promises—and how to fix your citation gap before the window closes.
Reddit Just Opened a Performance Auction for Lead-Gen Buyers: The Two-Event Conversion Schema That Stops It From Pacing Like Cheap Meta
Reddit's $2.2B ad revenue surge has B2B marketers taking notice, but most campaigns burn budget on low-quality leads within 72 hours. The fix isn't abandoning Reddit—it's implementing a two-event conversion schema that teaches the auction to optimize for qualified pipeline, not just form fills.
DemandScience Pricing Too Expensive? 7 Alternatives That Do More for Less in 2026
Your CFO just asked why you're spending six figures on DemandScience when it still requires three other tools to run campaigns. Here are seven alternatives that deliver better targeting, control, and ROI without the premium managed service markup.
Why “More Leads” Is the Wrong KPI in 2026
Every board deck celebrates lead volume while pipeline velocity flatlines and CAC payback stretches past eighteen months. In 2026, “more leads” isn’t a growth strategy—it’s a cost center masquerading as progress.