DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
The Programmatic Video Visibility Gap Your CFO Will Ask About
Less than 60% of CTV buyers can verify where their ads actually ran. That's not a measurement problem, it's a governance problem that will land on your desk the moment your CFO asks what the algorithm did with the budget.
Teads Data in Claude: What It Means for Your Media Mix Model
A 10-hour report built in 20 minutes—that's what happens when you can query Teads data directly in Claude using plain English. The new Supermetrics integration shifts the analyst bottleneck from data wrangling to decision-making, changing the operational math for marketing teams running outstream video campaigns.
Google's Product Feed Strategy Points to the Future of Retail Discovery – And Most Marketing Teams Are Measuring It Wrong
Google's treating product feeds as infrastructure, not just Shopping campaign inputs – and most marketing teams are still measuring success with 2019 scorecards. The companies that get this shift are capturing visibility across AI search, YouTube, and visual discovery while competitors focus on single-campaign ROAS.