DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Everything Is an Ad Network, Even Cars. But All Ad Networks Need Measurement
Your car knows you're hungry, 15 minutes from the mall, and talking about dishwashers. Ford's patent for in-cabin ad targeting is just the beginning, but without measurement standards, the $625 billion automotive ad opportunity is just another walled garden with leather seats.
Google's Local Customer Optimization: What the Math Says About Reaching Buyers at the Curb
Google's new Local Customer Optimization feature doesn't optimize for clicks or conversions, it optimizes for people already navigating to your location. The math either works for your business or it doesn't, and I've got the pilot framework to help you find out.
The AI Gatekeeper Just Talked Your Customers Out of Buying
Nearly 70% of weekly AI users have decided against a purchase because a chatbot told them to. While you're optimizing funnels, a conversational AI is crashing your customer's research phase and steering them away. The question isn't whether to care about GEO, it's whether you can afford not to.
The 10 Best Marketing Analytics Software Tools (2026)
Most marketing analytics buying guides start with features. That's backwards. Here's the architecture-first framework that'll save you six figures and actually change how you allocate spend.
AI Max's 10-Click Setup: What the Budget and ROI Data Actually Show
Google's AI Max promises 14-27% conversion lift, but independent testing shows 90% higher CPAs than phrase match. Before you celebrate the 10-click setup, let's talk about what the budget floors and ROI data actually reveal.
GEO: The Marketing Discipline You're Probably Ignoring (And Shouldn't Be)
Ask ChatGPT to recommend a marketing platform and see if your brand shows up. If not, you're invisible to half your potential customers. Welcome to Generative Engine Optimization, and if you haven't built this into your strategy yet, we need to talk.
We're Handing AI the Keys While Knowing the Map Is Wrong
Sixty-two percent of marketers believe bad CRM data has cost their organization revenue. Yet 45% are now using agentic AI that acts without human review. We're building a skyscraper on quicksand and calling it innovation.
Your AI Visibility Dashboard Is Missing Half the Picture
Your AI visibility dashboard is lying to you. Mentions and citations measure completely different outcomes, and conflating them is why your AEO investment isn't connecting to pipeline.
Your "Winning" Campaign Might Be Lying to You
That 4X ROAS on your dashboard? It might be a beautiful lie. I've watched marketing teams kill their best-performing campaigns because they couldn't wait for the data to mature, and the attribution window problem is why.