PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
Black Friday 2026: Four Compounding Risks Your Q4 Forecast Isn't Pricing In
ChatGPT Ads didn't exist last November. Google's August 17 bidding change hadn't landed. And the margin squeeze between what retailers can discount and what consumers expect hadn't reached its current tension. Here's why your Q4 forecast needs a serious reality check.
PPC Pulse: What Q1 2026 Platform Updates Mean for Your Paid Media Forecast
Q1 2026 brought a flood of paid media updates that CMOs need to decode for their forecasts. From Google's new advertiser controls to ChatGPT's first ad tests, here's what actually matters for your budget conversations.