DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
B2B Marketing Automation: Fix Targeting Before Tools
Here's the uncomfortable truth most automation vendors won't tell you: 49% of marketers can't measure ROI from their automation. Not because the software is broken, but because they automated a targeting problem. Let me show you how to fix that before you waste another dollar.
Best Marketo Alternatives in 2026: 5 Marketing Automation Platforms We Tested Against It
Watched a CMO spend 45 minutes explaining why Marketo costs six figures while leads still take an hour to route to sales. Here's what we learned testing five alternatives that have engineered away the friction.
Mailchimp's Analytics AI: The Math Behind the Conversational Shift
Mailchimp's Analytics AI eliminates the gap between data and decision by letting marketers ask questions in plain language and get strategic answers they can act on immediately. No more dashboard builds, no analyst queues—just the first platform-level acknowledgment that the bottleneck was never the data itself.
Mustafa Suleyman Says Your Marketing Job Has 18 Months Left. He's Wrong About the Timeline, Right About the Question.
Microsoft AI's CEO says marketing jobs will be automated by 2027, but he's missing the bigger picture. The real question isn't whether AI can do your tasks—it's whether you understand your purpose beyond those tasks.
The Skill That Actually Matters in Email Marketing (Hint: It's Not AI)
While 35% of companies prioritize AI skills in email marketing, the real competitive advantage lies in strategic thinking, customer understanding, and connecting campaigns to business outcomes. AI is just a tool—the quality of your thinking is what actually matters.
Eight Workflows That Turn a Product Brief Into a Launch Package
Ahrefs just published a playbook that should make every PMM leader pause and recalculate headcount assumptions. Their product marketing team built a workspace in Agent A that automates the repeatable work most teams still do by hand, and the math behind their eight workflows deserves scrutiny.
AI's Shortlist Is the New B2B Battleground – And Most of Us Aren't Even on It
Here's the uncomfortable truth: 51% of B2B buyers now start their research with AI chatbots instead of Google, and 96% of companies are invisible during AI-driven discovery. If you're not on the algorithm's shortlist, you're not competing – you simply don't exist.
Profound vs. Scrunch AI for AEO ROI: The Real Comparison Starts With Attribution
AEO is colliding with marketing automation in 2026—and that changes what ROI even means when you compare tools like Profound and Scrunch AI. The real difference isn't in features; it's in whether the tool can survive contact with your attribution system.