DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Pardot Alternatives: What B2B Marketers Are Actually Choosing in 2026
Salesforce renamed Pardot to 'Marketing Cloud Account Engagement' back in 2022, and that rebrand was the first sign something bigger was happening. If you're asking whether it's time to leave, here's what's actually changed in the market and why the alternatives look fundamentally different than they did even two years ago.
Your Meta Campaign Structure Is Obsolete. Here's the Math on What to Do About It.
Meta's Andromeda rollout broke every campaign structure built on audience segmentation, and the data shows a 31% ROAS collapse for those who didn't adapt. Here's the consolidation math that's separating winners from losers.
Build a Live Data Stack With MCP for Smarter Campaign Performance
Your AI is running on stale fuel, exporting CSVs, pasting into Claude, and acting on data that's already three days old. There's a three-layer stack that changes this fundamentally, and it's the difference between AI as a novelty and AI as infrastructure your CFO will actually fund.
AI Skills: From Prompt Fatigue to Repeatable Revenue
Every marketing team has the same AI complaint: powerful tools with brutal setup tax. Skills change that equation by teaching AI assistants to do specific jobs consistently, turning one-off experiments into repeatable revenue drivers.
Best Marketo Alternatives in 2026: 5 Marketing Automation Platforms We Tested Against It
Watched a CMO spend 45 minutes explaining why Marketo costs six figures while leads still take an hour to route to sales. Here's what we learned testing five alternatives that have engineered away the friction.
Mailchimp's Analytics AI: The Math Behind the Conversational Shift
Mailchimp's Analytics AI eliminates the gap between data and decision by letting marketers ask questions in plain language and get strategic answers they can act on immediately. No more dashboard builds, no analyst queues—just the first platform-level acknowledgment that the bottleneck was never the data itself.
Mustafa Suleyman Says Your Marketing Job Has 18 Months Left. He's Wrong About the Timeline, Right About the Question.
Microsoft AI's CEO says marketing jobs will be automated by 2027, but he's missing the bigger picture. The real question isn't whether AI can do your tasks—it's whether you understand your purpose beyond those tasks.
The Skill That Actually Matters in Email Marketing (Hint: It's Not AI)
While 35% of companies prioritize AI skills in email marketing, the real competitive advantage lies in strategic thinking, customer understanding, and connecting campaigns to business outcomes. AI is just a tool—the quality of your thinking is what actually matters.
Eight Workflows That Turn a Product Brief Into a Launch Package
Ahrefs just published a playbook that should make every PMM leader pause and recalculate headcount assumptions. Their product marketing team built a workspace in Agent A that automates the repeatable work most teams still do by hand, and the math behind their eight workflows deserves scrutiny.