PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
How to Track Google Ads Conversions in the Age of AI
Your Google Ads account is telling you a story, but the plot has changed. CTRs settling into the 2-4% range while CPCs push $11-12 isn't an execution problem, it's structural, and the fix starts with how you feed data to Google's AI.
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