PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
Real Estate PPC in 2026: The Math Your CFO Needs to See Before You Spend
A $3.22 click sounds cheap until you trace it through the funnel. Real estate PPC has the lowest conversion rate of any industry WordStream tracks, and if you're running Google Ads without a clear model of what a closed deal actually costs, you're not running a marketing channel, you're running a leak.
How to Build a Google Ads Daily Pacing Script
Your CFO just asked why paid media burned through 47% of the monthly budget in nine days, and you're staring at the Google Ads interface with no defensible answer. Here's how to build a pacing script that gives you one, before Finance comes asking.
Google Ads Automated Promotions: What the New Feature Means for Your Forecast
Google Ads now scrapes your landing pages for promotional offers and surfaces them in search results, no approval workflow required. For marketing leaders who've built governance around promotional messaging, this isn't a convenience feature. It's a control question you need to answer this week.
Google's Programmatic Proxy Ban: What the New API Policy Means for Your Paid Media Stack
Your agency's reporting dashboard might be six weeks away from going dark. Google's new API policy bans programmatic proxies, and if your tools route through shared intermediaries, those integrations are now non-compliant, with enforcement already underway.
Limited Ad Serving: Why Your Google Ads Suddenly Show Less Often
Your ads are approved, your budget is intact, and your bids are competitive, yet impressions have cratered. Welcome to Google's new trust layer, where 'approved' and 'serving' are no longer synonyms, and your post-click experience now determines your pre-click reach.
What Happens to PPC When You Stop Managing Google Ads
A SaaS company paused Google Ads management for six weeks. When they returned, CAC had climbed 34% and Quality Score had tanked. The rebuild took longer than the drift, and cost more than continuous management ever would have.
Scaling Google Ads Affiliate Funnels Past $500K/Month: The Math Your CFO Needs to See
Most affiliate marketers hit a wall between $50K and $100K in monthly spend. The operators who push past $500K/month share one trait: they stopped optimizing for platform metrics and started optimizing for cash flow. Here's the math that changes everything.
Google Ads Is Automating More Decisions. Your Job Is to Become the Algorithm's Best Teacher.
Google just killed language targeting in Search campaigns. Enhanced CPC is gone. Performance Max now drives 45% of all conversions. The question isn't how to fight this automation wave, it's how to win inside the new game by becoming the algorithm's best teacher.
The $1,127 Monthly Leak: What 15,000 Google Ads Accounts Reveal About B2B Waste
The average business wastes $1,127.54 in Google Ads every month, and one in four accounts recorded zero conversions. Before you blame targeting or creative, the data points to something more fundamental: structural failures that no amount of budget can fix.