PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
The Seasonality Adjustment Trap: Why Telling Google What You Already Know Costs You 21 Points of ROAS
Across 6,000 accounts and three years of data, advertisers who used Google's seasonality adjustments during Black Friday paid double the CPC increase and lost 21 points of ROAS. The algorithm already knows it's Black Friday, here's why telling it what it already knows is costing you.
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