PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
Google's Programmatic Proxy Ban: What the New API Policy Means for Your Paid Media Stack
Your agency's reporting dashboard might be six weeks away from going dark. Google's new API policy bans programmatic proxies, and if your tools route through shared intermediaries, those integrations are now non-compliant, with enforcement already underway.
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