PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
ChatGPT Ads Are a Tactical Bet, Not a Platform Strategy
ChatGPT ads won't replace your Google budget, at $60 CPM and a $200K minimum, this is velvet-rope advertising for brands with genuine experimental budgets. Here's when the tactical bet makes sense, and when you should keep your money where measurement actually works.
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