PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
When LinkedIn Ads Make Sense for Early-Stage B2B (And When They Don't)
Netta Kivilis once offered $1,000 to prove LinkedIn ads worked for early-stage B2B startups. Nobody collected. Her updated take reveals exactly when the $100+ CPCs make sense, and when they'll burn your runway before you learn anything useful.
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