PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
AI in Regulated Paid Media: The Default Settings That Put Compliance at Risk
Google and Meta ship their ad platforms with AI features turned on by default, and for regulated industries, that's a liability waiting to surface in an audit. Here's the settings audit you should run this week before someone else discovers you left the switches in the wrong position.
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