PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
LinkedIn Ads Automation: How to Scale B2B Campaigns Without Losing Your Mind (or Your Budget)
A CMO friend texted me at 11 PM about spending three hours manually adjusting LinkedIn bids. There is a better way, but it's not about replacing human judgment with robots. It's about knowing which levers to automate and which ones still need your fingerprints.
How to Advertise on LinkedIn: The Complete Cheat Sheet
Most B2B marketers who tell me LinkedIn Ads 'didn't work' made the same mistake: they imported their Google or Meta playbook and expected identical results. Let me walk you through the operating model that actually produces pipeline, not just impressions.
LinkedIn Ads for B2B: The CFO-Safe Playbook for Provable ROI
A $24 click converting at 8% to SQLs costs $300 per qualified lead, but whether that's a 25:1 return or a loss depends entirely on your deal size. Here's the math your CFO will actually respect, and the pilot framework that proves LinkedIn belongs in your channel mix before you commit real budget.
The $3 Million Settings Problem: What the GrowthSpree LinkedIn Ads Waste Report Means for Your Next Board Deck
A new report found 32% of LinkedIn Ads spend, $3 million across 56 accounts, reaches people who can never become customers. The fix isn't more budget. It's better exclusions.
When LinkedIn Ads Make Sense for Early-Stage B2B (And When They Don't)
Netta Kivilis once offered $1,000 to prove LinkedIn ads worked for early-stage B2B startups. Nobody collected. Her updated take reveals exactly when the $100+ CPCs make sense, and when they'll burn your runway before you learn anything useful.
LinkedIn's 2026 Ad Stack: What Actually Moves Pipeline
LinkedIn now commands 41% of B2B paid social budgets with 121% ROAS, but most marketers are missing the biggest performance gap in platform history. Thought Leader Ads are delivering 4.65% CTR at $0.51 CPC while standard formats struggle at 0.68% CTR and $2.42 CPC.
LinkedIn Ads B2B 2026: The Budget Math Your CFO Actually Needs
A $12 click that produces pipeline at $3,000 per opportunity beats a $3 click that produces pipeline at $8,000 per opportunity. Here's the budget math your CFO actually needs to approve LinkedIn ads in 2026.
The Best LinkedIn Ads Services in 2026: A CMO’s No-BS Guide to Finding Your Perfect Match
LinkedIn advertising is like dating in your forties—you know what you want, you’ve been burned before, and you’re not wasting time on agencies that don’t get you. Here’s my no-BS breakdown of the best LinkedIn ads services and how to find your perfect match without the sales pitch fluff.
LinkedIn Ads in 2026: A CFO-Safe Playbook for B2B Pipeline
LinkedIn costs more per click than other platforms, but when you structure campaigns around buyer intent stages and measure what actually matters—CAC payback, influenced pipeline, demo conversion rates—it becomes the most predictable B2B demand engine available. Here’s the CFO-safe playbook operator