DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Performance Max for Leads: Fixing Quality with Offline Conversions
Your CRM is full of junk because you told Performance Max that form fills equal success. Here's how offline conversion tracking fixes the feedback loop and gets the algorithm optimizing for what actually matters: revenue.
Google Just Killed Standalone Display Campaigns. Here's What Your Forecast Needs to Know.
Google's forcing Display campaigns into Demand Gen by 2027, and that timeline changes how you'll model upper-funnel spend for the next eighteen months. Here's what you lose, what you gain, and how to structure a pilot that gives Finance the numbers they need before the automatic migration kicks in.
Wiring Asset Studio Into Performance Max in 2026 Without Losing Per-Variant CPL: The Parallel Asset Group Split
Your CFO wants to know why CPL jumped 23% after adding Asset Studio variants to Performance Max. The problem isn't the AI-generated creative—it's that you lost per-variant cost visibility when everything got blended together. Here's how to structure parallel asset groups that preserve measurement while scaling creative velocity.