DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Is Your Martech Stack Costing More Time Than It Saves?
Forty-two percent of sales and marketing pros lose time to disconnected tools every single day, and your employees have become the integration layer you never budgeted for. Here's how to calculate what your martech stack actually costs to operate.
The Martech Categories Hit Hardest by AI Agents
A new dataset reveals which martech platforms are most vulnerable to AI agent replacement based on API readiness. The platforms with weak programmatic access face extinction, while those with robust APIs become more valuable than ever.
Why Martech Stacks Are Getting Messier
Martech stacks are growing messier as replacement rates fall but tool accumulation rises, creating an integration nightmare that's bleeding revenue. The math doesn't add up for CMOs trying to explain why they're paying for 87 tools but only using half of them effectively.