DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Your "Winning" Campaign Might Be Lying to You
That 4X ROAS on your dashboard? It might be a beautiful lie. I've watched marketing teams kill their best-performing campaigns because they couldn't wait for the data to mature, and the attribution window problem is why.
Pardot Alternatives: What B2B Marketers Are Actually Choosing in 2026
Salesforce renamed Pardot to 'Marketing Cloud Account Engagement' back in 2022, and that rebrand was the first sign something bigger was happening. If you're asking whether it's time to leave, here's what's actually changed in the market and why the alternatives look fundamentally different than they did even two years ago.
The Ghost in Your Content Machine: What to Do When AI Keeps Surfacing Your Worst Work
Remember that blog post where you declared QR codes were dead? AI remembers too, and it's happily serving it up to your prospects. Your content library isn't just an archive anymore; it's a training dataset for how AI understands your brand.
Prompt Tracking: How to Find (and Fix) Your AI Visibility Gaps
You could be ranking number one on Google and still be completely invisible to the people who matter most. Your potential customers are asking ChatGPT and Perplexity for recommendations, and those models might not include you at all. Here's how to find out if you're being left out of the conversation.
Topical Gravity: Why Your Search Strategy Needs to Think Bigger Than Keywords
I spent 2024 obsessing over individual keyword rankings like fantasy football scores, completely missing the forest for the trees. The trees, it turns out, were on fire. Here's the framework that finally matches how search actually works in 2026.
The Conversion Counting Problem Nobody Wants to Model
Your Meta dashboard shows 50 conversions, Google claims 32, and your CRM logged 42 actual sales. Three numbers, zero agreement, and spoiler: everyone's numbers are right by their own rules. The question is whether you've built a model that reconciles them.
Salesforce's Agentforce Stumble Is a Warning Shot for Every CMO
Sixty percent accuracy. That's the number that should keep every marketing executive up at night. When the company that literally towers over San Francisco's skyline can't get its flagship AI product to work reliably, it tells us something uncomfortable about where we actually are in the agentic AI timeline.
How to Build a DTC Attribution Stack That Scales Past $55M
Your Meta dashboard says 4x ROAS. Shopify says 1.8x. Your CFO says neither matches the bank account. Here's how to build a three-layer attribution stack that actually survives board meetings.
Gemini Just Changed the Rules: What B2B Marketers Need to Know About Google's Answer Engine
Sixty percent of Google searches now end without a click, and your beautifully ranked content might be invisible. Welcome to the Gemini era, where AI answers questions before prospects ever see your website. Here's how to make sure you're part of the conversation.