DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
AI Search ROI Is a Mess. Here's How to Measure It Anyway.
Ninety-four percent of B2B buyers now use AI search in their purchasing process, and you probably have no idea if any of that visibility is actually working. Here's the four-step framework I'd use if my CFO asked me tomorrow to justify our AI search investment.
The B2B Trust Gap: How AI Is Reshaping Buyer Trust and GTM
Only 11% of B2B buyers trust vendor marketing materials, and AI is fundamentally reshaping how purchase decisions happen. The funnel isn't broken—it's been replaced by something messier, faster, and largely outside our control.