DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
GEO: The Marketing Discipline You're Probably Ignoring (And Shouldn't Be)
Ask ChatGPT to recommend a marketing platform and see if your brand shows up. If not, you're invisible to half your potential customers. Welcome to Generative Engine Optimization, and if you haven't built this into your strategy yet, we need to talk.
Gopuff's Composable CDP Bet: What Instant Commerce Teaches Us About Data Activation
Gopuff's AI-powered shopping assistant predicts what customers want before they open the app, delivering sub-second personalization through warehouse-native data activation. Their composable CDP approach offers a concrete case study in what real-time data activation looks like when stakes are measured in minutes, not days.
AI in Performance Marketing: From Data to Optimization
Most marketing teams are drowning in data but starving for decisions. AI promises to fix this, but separating the math from the marketing requires understanding where optimization actually works versus where it's just vendor theater.