DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
AEO for Content Strategists: How to Move the Needle on Citations
Your perfectly optimized SEO content library might be completely invisible to half your buyers. With 51% of B2B software buyers now starting vendor research in AI chatbots, the brands that show up in those answers are winning, and the rules for getting cited are nothing like traditional search.
Beyond Content Parity: Building a Validated Content Workflow for AI Search
Your content ranks on page one, your SEO team is celebrating, and ChatGPT has never heard of you. Welcome to the new normal where 'good enough' content gets you nowhere, and only 11 percent of domains are cited by both ChatGPT and Perplexity.
Lost in Translation: Why Content and Data Teams Can't Speak the Same Language
I've watched brilliant campaigns die in meetings where content strategists say 'high-intent prospects' and data teams ask 'what does that mean in trackable behaviors?' The silence that follows is where marketing goes to die. Here's how to build the translation layer that saves it.
How AI Is Reshaping Search Intent: What 2 Studies Reveal
Everyone's been telling you search intent is dead. AI answers the question, user moves on, game over. Except that's not what the data shows, and the lazy 'AI killed SEO' narrative is about as useful as a QR code on a billboard.
AI Made Marketing Faster. It Didn't Make Marketers Less Busy.
I genuinely believed AI would give me my Friday afternoons back. It's now 2026, and I'm working more hours than ever. We automated the easy parts, the hard parts remain stubbornly human.
72 Ranking Signals Won't Save Your Local Strategy. The Architecture Will.
Everyone's obsessing over 72 leaked ranking signals, but they're missing the real story. Google's architecture reveals that your listing isn't the entity, and AI mode is about to make local search winner-take-all. Here's what that means for your 2027 budget.
The AI Paradox in B2B Marketing: Everyone's Using It, Few Are Winning
Ninety-six percent of B2B marketers now use AI, yet fewer than 40% report actual performance improvements. That 56-point gap? That's where the next generation of marketing leaders will be made, and I've got the data to show you exactly where the winners are placing their bets.
TikTok for B2B Brands: A Practical Playbook That Works
Two-thirds of B2B decision-makers on TikTok use the platform to discover business products before they ever visit your website. The economics are compelling, TikTok is 96% cheaper per view than LinkedIn, but most B2B accounts that rushed in came out empty-handed. Here's the playbook that actually works.
Building a Content Strategy for the AI Search Customer
Your buyer just asked ChatGPT which B2B platform solves their problem. Your competitor got mentioned. You didn't. If your content strategy hasn't caught up to AI search, you're not just behind, you're invisible at the moment of decision.