DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
AEO for Demand Generation Teams: How to Generate Qualified Pipeline as AI Reshapes Buyer Discovery
Your funnel has a new top, and you can't see it. With 51% of B2B buyers now starting vendor research in AI chatbots, the shortlist is being built in conversations your attribution model will never capture. Time to start looking.
Building a Content Strategy for the AI Search Customer
Your buyer just asked ChatGPT which B2B platform solves their problem. Your competitor got mentioned. You didn't. If your content strategy hasn't caught up to AI search, you're not just behind, you're invisible at the moment of decision.
The Ghost in Your Content Machine: What to Do When AI Keeps Surfacing Your Worst Work
Remember that blog post where you declared QR codes were dead? AI remembers too, and it's happily serving it up to your prospects. Your content library isn't just an archive anymore; it's a training dataset for how AI understands your brand.
Google Now Reports AI Search Impressions. Here's How To Read Them
Google finally shipped AI impression data in Search Console, but the report is missing clicks, queries, and everything else that matters for revenue attribution. Here's how to extract signal from the noise, and a two-week pilot plan to figure out if it's worth your time.
When AI Becomes the Buyer's First Date
Sixty-nine percent of B2B buyers chose a different vendor than planned based on AI chatbot recommendations. If you're not in the AI's shortlist, you're not getting the meeting—and that changes everything about PR strategy.
The "Ultimate Guide" Is Dead. Long Live the Focused Answer.
A massive new study reveals that ChatGPT cites focused content more than comprehensive "ultimate guides." The data shows moderate coverage outperforms exhaustive coverage – time to rethink your content playbook.
Profound vs. Scrunch AI for AEO ROI: The Real Comparison Starts With Attribution
AEO is colliding with marketing automation in 2026—and that changes what ROI even means when you compare tools like Profound and Scrunch AI. The real difference isn't in features; it's in whether the tool can survive contact with your attribution system.