DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
72% of B2B Buyers Are Using ChatGPT to Vet Vendors. Half of You Aren't Even in the Answers.
Here's a stat that should ruin your Monday: 72% of B2B buyers now use ChatGPT to evaluate vendors, while 51% of B2B tech brands have zero AI citations. The shortlist is getting built before you even know it exists, and if you're not in the answer, you're not in the running.
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