DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Measuring ROI on AI Search: The Hardest Math in Marketing Right Now
Your Google Analytics says AI search traffic is a rounding error, but that buyer who just asked ChatGPT which B2B platform to shortlist? They're typing your competitor's name into their browser right now. The measurement canyon between what attribution shows and what's actually happening is keeping CMOs up at night, and I've got the three-layer stack to fix it.
Gemini Just Changed the Rules: What B2B Marketers Need to Know About Google's Answer Engine
Sixty percent of Google searches now end without a click, and your beautifully ranked content might be invisible. Welcome to the Gemini era, where AI answers questions before prospects ever see your website. Here's how to make sure you're part of the conversation.
Your CMO and CIO Are Both Talking About AI Agents. They're Solving Completely Different Problems.
Your CMO thinks AI agents are about brand discovery and customer recommendations. Your CIO thinks they're about internal automation and productivity. This disconnect isn't just a communication problem, it's a revenue problem that's playing out in conference rooms across every enterprise right now.
The AI SEO Strategy That Helped a SaaS Company Generate 302 Monthly Demos
When 51% of B2B buyers start their vendor research in AI chatbots instead of Google, traditional SEO isn't enough anymore. Here's how one SaaS company cracked the code on AI engine optimization and doubled their monthly demos.
The B2B Trust Gap: How AI Is Reshaping Buyer Trust and GTM
Only 11% of B2B buyers trust vendor marketing materials, and AI is fundamentally reshaping how purchase decisions happen. The funnel isn't broken—it's been replaced by something messier, faster, and largely outside our control.