DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Automation Anywhere Just Proved That AI Agents Aren't Vaporware
Petrobras saved $120 million in three weeks, not three years, three weeks. If you've been sitting through AI vendor pitches that promise the moon and deliver a PowerPoint deck, this Stanford case study might finally give you something real to work with.
Your AI Agents Are Only as Good as Your Worst API
Marketing platforms just got their first real stress test, and most of them failed. The SaaStr AI Agent API Report Card reveals that only 9% of marketing platforms meet the baseline threshold for reliable AI agent operation.
Cloudflare's Agent Readiness Score: What the Number Actually Tells You (and What It Doesn't)
Cloudflare's new agent readiness scanner gives your website a score out of 100, but the composite number is structurally misleading if you stop reading after the digits. Here's what the checks actually measure and which interventions move the needle for B2B marketing sites.
Google's Agentic Shopping Bet: What the GML 2026 Announcements Mean for Your Pipeline
While OpenAI retreats from native checkout after disappointing merchant results, Google doubles down with expanded Universal Commerce Protocol integration across Search, YouTube, and Maps. The question isn't whether agentic commerce will matter—it's whether your pipeline models are ready for a $190-385 billion shift in how customers discover and buy.