DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Agentic CTV Buying Is Live. Here's What the First Campaigns Actually Look Like.
AI agents are already running live CTV campaigns, and the spend is real. But while the tech is production-ready, the governance frameworks aren't. Here's what CMOs need to know about risk budgets, proof gaps, and who eats the loss when measurement can't keep up.
The CFO's Martech Reckoning: What Actually Survives 2026
More than half of every martech dollar you spent last year generated zero measurable return. Here's the utilization audit framework that identifies your cut list before your CFO does, and what actually survives the next 18 months of budget scrutiny.
141 MCP Tools and the Math Your CFO Needs to See
Metadata.io just dropped 141 MCP tools for AI agents to run your entire B2B paid media operation. But before you get excited, let's talk about the token tax eating your budget and why only 14% of enterprise AI pilots actually make it to production.
Automation Anywhere Just Proved That AI Agents Aren't Vaporware
Petrobras saved $120 million in three weeks, not three years, three weeks. If you've been sitting through AI vendor pitches that promise the moon and deliver a PowerPoint deck, this Stanford case study might finally give you something real to work with.
WebMCP Turns Your Website Into an Attack Surface
Your marketing team just made your site agent-ready, and now your competitors can hijack the AI agents your prospects send to evaluate you. The attack surface is yours, here's how to close it before someone else uses it.
Your CMO and CIO Are Both Talking About AI Agents. They're Solving Completely Different Problems.
Your CMO thinks AI agents are about brand discovery and customer recommendations. Your CIO thinks they're about internal automation and productivity. This disconnect isn't just a communication problem, it's a revenue problem that's playing out in conference rooms across every enterprise right now.
The Martech Categories Hit Hardest by AI Agents
A new dataset reveals which martech platforms are most vulnerable to AI agent replacement based on API readiness. The platforms with weak programmatic access face extinction, while those with robust APIs become more valuable than ever.
Your AI Agents Are Only as Good as Your Worst API
Marketing platforms just got their first real stress test, and most of them failed. The SaaStr AI Agent API Report Card reveals that only 9% of marketing platforms meet the baseline threshold for reliable AI agent operation.
Cloudflare's Agent Readiness Score: What the Number Actually Tells You (and What It Doesn't)
Cloudflare's new agent readiness scanner gives your website a score out of 100, but the composite number is structurally misleading if you stop reading after the digits. Here's what the checks actually measure and which interventions move the needle for B2B marketing sites.